This is the most exciting project I've ever been involved in. The end result is the work I'm most proud of. The campaign, with virginmedia.com, involved creating a city style guide for Copenhagen and Malmö, Sweden. I visited both cities with a photographer and stylist for three days and spent this time interviewing the locals, visiting various bars, clubs, restaurants, cafes and hotels and spending time with representatives from the Danish and Swedish tourist boards.
After the trip, I wrote up all the interviews I'd conducted and reviews of the nightspots we visited, along with bar, eats and hotel listings and various general information pages e.g. daytime activities, local area, festivals, on the local area, how to get there, etc. I was responsible for all the copy produced; a one in a million opportunity. The campaign's aim? To get people to see Copenhagen and Malmö as great destinations for a clubbing city break - the ideal location for stag dos, girly mini-breaks etc.
Thank you Chomoi and Annie. I couldn't have cooked up a more exciting, more rewarding and at times, more challenging (!) campaign.
http://www.virginmedia.com/vmsp/oresund/
